Data: the driving force for knowledge, the evidence behind scientific theory, and the basis of tracking your existence. The collection of large amounts data is not a new concept, but recently in the 2010’s, the presence of “Big Data” has far exceeded the capacity it once held in its early days. As you log onto the web, websites record your digital footprint. The likelihood that this specific data will be used and analyzed is slim, but the potential it holds for companies and institutions to reconstruct your persona through this data is unprecedented.
The four V’s of Big Data: an infographic by IBM
The fear that new technological phenomena will begin to cross the line between innovation and oppression is reflected in modern YA dystopian literature. In my paper, titled Big Data and Its facilitation of oppression: In Their Dystopia and Ours, I will discuss the way Big Data appears in YA dystopian literature, and how it’s reflective of current and prospective Big Data usage in our own society. One such fictional Dystopia that relies heavily on Big Data collection is that in Little Brother by Cory Doctorow. The Department of Homeland security strengthens its already close watch on its citizens through increased surveillance; students are tracked with library books and gait recognition, average citizens with their cars, and the entire population with surveillance cameras. All these devices collect location data, and send them to the DHS. These means would be illegal to implement in our own society (besides the surveillance cameras- those are everywhere), but there is a much easier way to know everything about anything, especially since this data is willingly given to the public. We are readily giving up information about ourselves as we shop, browse, tweet, pin, and post all over the World Wide Web.
The use of Big Data presents itself in a different, but equally unsettling way in Ally Condie’s Matched. At the age of 17, everyone is given a match, the person that will be their future spouse and life partner. A choice does not exist, given that the government possess data about a child’s genetic information, interests, and temperament and can make the “best” decision through data analytics and algorithms. As I will point out in my presentation, something similar exists in our society, but with a little more deliberate choice: online dating profiles. The use of these sights can be harmless, even useful to those who seemed to have exhausted every other mean to find love. However, imagine this taken too far; government owned profiles on ordinary citizens, where new data is added at exponential rates until the it may seem to resemble that of a serial killer, or even a terrorist, tying back into the Big Data usage in Little Brother. The millions of terabytes of data that exists publicly and privately is more than corporate and governmental institutions know how to deal with, but as processing power and analytics continue their exponential growth in the digital revolution, we may soon find ourselves with less privacy and a new “Big Brother”.
infographic – https://www-01.ibm.com/software/data/bigdata/