Between the dystopia books I have read and the movies I have watched, each dystopia has some type of control playing out in the plot of the books or films. The people within the society are being controlled, but we have to figure out what type of control is playing out. Is the control from the government, a single person acting as a dictator, or technology? Which every control the dystopia you are watching or reading has, every dystopia has something in common: propaganda.
Propaganda is like advertisement to persuade people to do or think a certain way. Dystopia uses propaganda to make a citizen be biased toward an idea, a person, or a group of people. Here, look at the propaganda below and think about what it is trying to do.
What is the first thing that pops into your head? To me, seeing the word “HOPE” make me think of the changes America is making these days. Barack Obama is the first and only black president we have had in the White House. That itself is a big change for Americans, especially for African American. It makes citizens believe that there is hope after all for change to happen to make America better than it was before.
Dystopia makes their audience think what would happen if this certain event happens to the world. Using propaganda, controlling the citizens of the society becomes a little easier for whom every wants them to be controlled. Propaganda makes it harder for people to have an opinion of their own about something or someone. For example, let’s look at the company Puma. Puma is well known fashion company founded in 1948. A lot of people used to wear their products a lot in the beginning and then people stop wearing and buying products because it was old fashioned to them. Puma now has to persuade people that they are the new and improve fashion company by having famous Olympian Usain Bolt wears their clothes to advertise their styles in the world. By doing this, Usain Bolt is helping them persuade people that wearing Puma is cool and is the new fashion to wear just because he is wearing it. People look up to celebrities as a guide for what to wear and what to have. Just like in The Hunger Games, President Coin had Katniss be in the video so that she can inspire and persuade people from other districts to fight with her against the Capital.